How is your Small Business using SEO? What worked? What would you have done differently?
*Successful approach:* – Google Ad Words – by far the best reporting and most functional as compared to several other equally priced alternatives – Beyond the obvious no-brainer items like picking good key words and using realistic bids I have found narrowing your focus helps – make sure the ad (and target / landing page) correlates to the keywords being used. Make several campaigns accordingly. – Use a geo-minded focus — so you limit the ad display by target audience zip code / city location / etc – I have also limited the time of day display to correlate when I expect my target audience to be on-line and searching for my services instead of 24-hours / day *Unsuccessful approach:* – set it and forget it — you need to check in at least weekly to adjust your bids, keywords and targets – be very careful about the “other display networks” — all the ad engines have their own flavor, but speaking to Google… once they purchased AdMob (mobile advertising on smart phones) – if you weren’t careful on your target placement, you’d find out how quick you can burn your ad budget by a bunch of accidental click-throughs from smart phones. – The Buzz Revolutionhttps://b.alethos.com/buzz-on-SEO